https://www.tinyishuge.com/design-creative-direction daily 0.75 2019-05-14 https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555562735969-EWXWWFEMA2FDS4RA1Y26/DESIGN-one8jpg.jpg Design & Creative Direction - Web Design and Brand DNA I worked with One Eight Distilling to coalesce the differences between their product lines and the different brand expressions each has. After that, I worked to make them a simple website that showcased those differences and let people know who One Eight really is. WEBSITE https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555562735969-EWXWWFEMA2FDS4RA1Y26/DESIGN-one8jpg.jpg Design & Creative Direction - Web Design and Brand DNA I worked with One Eight Distilling to coalesce the differences between their product lines and the different brand expressions each has. After that, I worked to make them a simple website that showcased those differences and let people know who One Eight really is. WEBSITE https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555562735666-6VDHIW970JXR1YFQYZJL/DESIGN-Shrub.png Design & Creative Direction - Email, Social, and Video I took short videos of cocktail recipes, created new email templates, and generated an editorial calendar for Shrub District’s social media presence. EMAIL https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555561954959-YF2K2TSY8H2D3A55Y05M/DESIGN-RK1.jpg Design & Creative Direction https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555561955019-7HY5ISIH6IGAPXD5DUBQ/DESIGN-RK2.jpg Design & Creative Direction - Redken Symposium App An app for the biannual Redken event, drawing thousands of attendees. The app allowed users to interact with each other, post live questions to presenters during panels, and upload their hair portfolio to win prizes. We utilized a few APIs as well as Near-Frequency Communication. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555563604268-XUXQ7GX7JLU3OFRVAUFV/CD-RBB.jpg Design & Creative Direction - Creative Direction for Red Bear Brewing I acted as the creative director, overseeing my team to create the site and merchandise. I also was on scene, directing the photoshoot to generate their assets. WEBSITE https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555562218579-7XH971T0MVGT0YRV7O4E/Screen+Shot+2019-04-18+at+12.20.13+AM.png Design & Creative Direction - Creative Direction, RBB Pride Illustration and design by the fantastic Alice Packard. We took the idea of Red Bear’s mascot, Ursula, and the pride parade. Chaos ensued. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555562219610-HXODHOZRU54RLTSHPV27/Screen+Shot+2019-04-18+at+12.20.22+AM.png Design & Creative Direction - Design and Illustration, RBB Pride I creative directed my team for one concept, and got my hands dirty on the other. This involved a poster series, t-shirt graphics, and beer glasses. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555562028978-TR6OMVAO2IT4QP1IP90M/Cove1.jpg Design & Creative Direction Entering cove as creative director and UX lead, I helped visually brand the co-working space start-up, developing a design language, voice and tone structure, marketing materials, and the website and app, as well as the physical interaction points in their spaces. This included art directing photoshoots, managing a junior designer, and wearing any other hat that needed a head. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555562028041-M1KTFETATLLRY862QBCB/ITA1.jpg Design & Creative Direction As UX Lead, I worked to combine six disparate sites into one through an entirely new IA and content strategy. I championed a user-first approach, leading persona and journey mapping research, as well as conducting usability studies for internal programs. Through a careful balance of speaking to developers, client stakeholder, and end users, I helped streamline processes and create more usable and accessible digital products. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555562028411-NGU0B85XF39WFP97Q1X1/ITA2.jpeg Design & Creative Direction Complex form structure allowing businesses to drill into deeply specific product families that they offer, which then creates an entry on an internationally used marketplace. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555562029801-8Q65IB4K74XEKNCF9QA2/ITA3.jpg Design & Creative Direction https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555561954581-DBO8C30YLVWXYOQKWZGS/DESIGN-Powerbar.jpg Design & Creative Direction - PowerBar, Tour de France An advertising and PR site for PowerBar’s sponsorship and coverage of the Tour de France. Included a UGC campaign, logo, and writing. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555564248871-SP8N02ERXMLRP8WPJX6P/DESIGN-Slate.jpg Design & Creative Direction https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555564239242-ZSG6R0H3ZQ0U33EMX3KG/DESIGN-ykkap.jpg Design & Creative Direction https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555561955787-FJTFPHAAKHSJO4I654R6/DESIGN-Stihl.jpg Design & Creative Direction https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555561954457-ZR10XVA5ZORRQBFA2SRG/DESIGN-Az.jpg Design & Creative Direction https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555562956465-MLYW7AGPYJM7O9BIA7XZ/cove_luckycat.gif Design & Creative Direction - Digitally Painted GIF Pronounced with a hard “G”, sorry not sorry. https://www.tinyishuge.com/print-identity daily 0.75 2019-04-18 https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555561154163-C5NUIGHZHSEMRHKUMQNP/CrossmanLogo.jpg Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555561154163-C5NUIGHZHSEMRHKUMQNP/CrossmanLogo.jpg Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559017411-KOKAZ0TIL0ZOFS52Q0PW/IDENTITY_Bestlife.jpg Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559017178-ZCC9IQDSL3ZOH76O3K4V/CrossmanLogo.png Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559017206-1B7ONQ7URGTSDSCNOLRG/BulldogLogo.png Print & Identity - Final & Sketches I go through a lot of sketching and conceptualizing for logos. These were the selects shown to clients—I like to show some of the ugly ones. Sometimes a client will find something in an otherwise horrible bad no good sketch that crystalizes into a great logo. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559017772-HI96XKMBRFYTDL03Y401/LoftLogo.png Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559017377-T49OY7SJECJ4P7F0SF7P/IDENTITY_ArborValley.jpg Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559017755-33I7ZVMYV6ZXPCP7NSZC/IDENTITY_Chatterati.jpg Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559017590-EGS0PCC44CKN3MGSCEEH/IDENTITY_PawPoint.jpg Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559018180-PMOM9XP25LONSNZC4SMU/PRINT_911Memorial.jpg Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559018563-J0ZBIX7J3K694OA1DRJN/PRINT_BioMD1.jpg Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559019120-FIJREDUVLV5B5NZMYHGH/PRINT_Goldwell.jpg Print & Identity https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559019164-1Y5YDT5U9C7P5HCNHHNW/PRINT_NatGrid.jpg Print & Identity https://www.tinyishuge.com/ux-strategy daily 0.75 2019-04-18 https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559926051-AZCG26ZXCWKY2GVZ2VMG/UXHEad.jpg UX & Strategy https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555559926051-AZCG26ZXCWKY2GVZ2VMG/UXHEad.jpg UX & Strategy https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557298471-YY880X0GZV98LQIXNXKF/ITA4-wireflow.jpg UX & Strategy - A Basic Wireflow Meant to help get the idea of a CMS and the process a user will go through across to the development team, so they can raise feasibility issues. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557318635-5LV24X2ICQR8CKPMH8G0/Strategy1.jpg UX & Strategy - Mid-Fidelity Wireframes Boxes and arrows, boxes and arrows. For this project, I was already working with a design system I had established, and so I could easily jump into wireframes with color and context. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557330636-1Y5VHMHTUOUV9R06BXRA/strategy2.png UX & Strategy - Diagramming I do a lot of diagramming and flow graphs. This is a piece of a much, much larger process flow. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557504632-NFTNJGX4HYT3R6066XSF/Screen+Shot+2019-04-17+at+11.18.10+PM.png UX & Strategy - Sitemaps A very basic sitemap https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557331078-8AGAF9U0TLCVROVQIWBY/strategy4.png UX & Strategy - Sometimes they're messy A much more complex sitemap https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557333914-JGE6PKOX3HRTHOFSC24G/strategy3.png UX & Strategy - Sketch first I start every project with conceptual sketches, to orient myself, document the work to be done, and let others see my thought process. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557332128-BTDBX57B1IZXEL0XIIK2/strategy5.png UX & Strategy - Tree Diagramming I tend towards qualitative methods of research, but that doesn’t preclude me from flexing some diagramming and statistical skill. This is a dendrogram showing the mental models of a card sort conducted to help establish logical groupings for content/pages/actions. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557334170-Q1VSJ5UOF797ZKJS3K2F/strategy6.png UX & Strategy - Paint-by-Number Similarity matrix of the same card sort, used to get a high level understanding of how members think about site content. The higher the number/deeper the shade of blue, the more commonly grouped terms were. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557334658-QWDWVAOOCUYU968YC4RP/strategy7.png UX & Strategy - UX past the screen This is the rough version of a service map, showing all of the interaction points a person has; I firmly believe that UX and brand are inextricably linked, and that both take place in scenarios that don’t involve screens or logos. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557338008-DKGT7A8RO24PSK5MVPCW/strategy8.png UX & Strategy - Sausage making Whiteboarding is basically sketching with words. 10/10 do recommend. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557335712-YTH28TR7FT3WZCWVIUBC/strategy9.png UX & Strategy - A rough prototype Somewhere between a wireframe and a working prototype. I like to use these to get a sense of what the design will be and how the elements will interact, especially if I’m working within a visual framework. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557340515-QC0B3Z00HTLJT8GXACBS/strategy10.jpg UX & Strategy - Flow diagramming Process goes on and on and on. I tend to diagram out user flows to capture error states, understand the logic of pages, and get a sense of the entire process a person will go through. Understanding the context of the before and after is vital to good UX. https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1555557339902-QF0LHTF07YM4SRIRMOCQ/strategy11.jpg UX & Strategy - The sausage casing Honestly, 50% of my UX work is done on Post-It™ notes. Maybe 80%. I should buy stock. https://www.tinyishuge.com/contact daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/5164574be4b0d7daf0a6e1e5/1508795112719-URAOWLXBNC17T811E11Q/nng-uxc-badge.png Contact & Resume https://www.tinyishuge.com/intro daily 1.0 2026-01-30